Chewing Gum into Shoes (Netherlands)

Innovation Story: Chewing Gum into Shoes (Netherlands)

How about a solution to a stick problem. Literally!

When you think about it, shoes and chewing gum are made of gum. The solution has been staring right at us. Every 2.2 pounds of gum can be integrated into the soles of 4 pairs of sneakers.

Watch this video below to know more.